Data shows that smaller businesses (those with under 2,000 contacts) saw the biggest increase in engagement since March 2019. Get perks and tools for managing clients when you join our free community, Mailchimp & Co. Get the latest on new features, product improvements, and other announcements. Gauge the results and make improvements, ready to test again so you can stay ahead during this crucial time. Engage your audience with beautiful, branded emails. Unlike other industries examined in this section, financial services has seen a huge improvement in engagement rates across the board, showing that subscribers are interested and eager to learn more and seek help from these institutions. Get real-time feedback on how to refine your subject lines. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Open rates are up over three points at a nearly 19% year-over-year increase. Welcome to the future of email marketing and Marketing Automation with our 9th annual review of all email marketing trends and predictions. Connect your digital tools so you can do more with your marketing. Save outbound messages for critical communications. But subscribers show that they’re eager to see the good in the world. Many conferences, events, and product launches are hung in the mid due to the global crisis and lockdown. An email’s bounce rate is determined by dividing the number of times an email has bounced from an inbox (soft or hard bounce) by the total number of sent emails. widespread restrictions come into effect until March 2020. email is still where consumers go to hear from brands. Rather, the world. Design landing pages that grow your audience and help you sell more stuff. Email optimization is crucial for B2B inbound success. Email engagement is up across the board for the media and publishing sector. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. Brands in this sector will do well if they can craft captivating emails that inspire action from their subscribers. The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions that the COVID-19 pandemic has forced on businesses and marketers. Tactics for growing your fan base and getting more engagement across channels. The COVID 19 pandemic continues altering the business landscape in the US. It’s easy for customer support to slip down the priority list for small business owners, but it really shouldn’t. And, since we’re publishing this report right at the close of April, the analysis will only track changes between March 2019 and March 2020. Films, podcasts and original series that celebrate the entrepreneurial spirit. Track sales and campaign performance in easy-to-digest reports. Working around the pandemic has caused a surge in email marketing. The increase might suggest restaurants with an online presence are successfully pivoting to delivery or take-out orders. Our past email benchmarks reports consistently show that there’s no clear winner for which day is the best to send. Bottom line: Subscribers to government senders are eager to see the latest news, even when there isn’t necessarily something for them to click or act on. Use custom data from your app to power timely, relevant marketing campaigns. You’ll also find resources available to you if you have specific areas that need improvement. New Trends Reveal the Impact of COVID-19 on Marketing Conductor. We've polled our business community and consumers on buying habits and what other brands are doing to bring you the the latest ecommerce insights during this uncertain time. Particularly for March, it’s important to note not only that opens are clicks are up across the board, but also that send volumes were up 18% over February 2020. To keep your subscribers engaged, follow these next steps for your brand: Consider whether your email is worth sending. Deliver informational, trigger-based emails using our API or SMTP. As COVID-19 leaves us scrambling to piece together a new normal, in-person shopping is becoming less of a reliable source of revenue for merchants and service providers. We can conclude that people want to hear from businesses they’re engaged with, and in fact, they want to hear from them on a weekly basis. Perhaps more surprising than any individual shift is the evidence that these emerging trends are here to stay: 53% of North American buyers said that the pandemic has changed the way they will shop going forward. Adweek reports an impressive 86% spike in email marketing revenue and a 22% jump in click-through rates. Press Release Proximity Marketing Market 2021 Business Trends, Size, COVID - 19 Outbreak, Sales, Supply, Demand and Regional Analysis Published: Jan. 3, 2021 at 10:32 p.m. The government industry sent 25% more emails in March 2020 versus March 2019. As the group most depended on during this global pandemic, organizations in the healthcare sector have a unique place in a subscriber’s inbox. Perhaps not the most negatively impacted by health concerns, the financial services industry has its own set of challenges: helping its customers face the Great Lockdown. Learn to write a business plan, find product-market fit, and build your online presence. But don’t take advantage of this attention. Open rates are calculated by taking the total number of opens and dividing by total delivered emails. The most common theme was that the pandemic emphasized the value of the channel across the organization. Working around the pandemic has caused a surge in email marketing. 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